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Email Campaigns

Email campaigns let you send branded, templated email notifications to your recipient lists. This is the most common campaign type for outbound email communications.

Create the Campaign

  1. In the left menu, click Campaigns, and then Dashboard.
  2. Click + Create Campaign.
  3. Select a Campaign Group. A group must be selected before you can proceed. Campaigns can't be created without a group.
  4. Click Email Campaign.
  5. Click Content.
  6. Enter a Campaign name. Names must start with a letter or number and may only contain letters, numbers, hyphens, or underscores (spaces are not permitted). Campaign names must be unique to all past and future campaigns.
  7. Select a Topic from the dropdown.
  8. Select a Recipient List. If you don't see the correct recipient list, make sure the correct list is associated with the selected topic.
  9. Select a Sender Identity (verified email address).
  10. Select an Email Template version and preview the template in the preview window.
  11. Click Schedule to proceed.

Schedule Campaign

  1. Choose when your campaign starts:
  2. Start Immediately — The campaign begins 5 minutes after it's launched. During those 5 minutes, the campaign status in the dashboard view shows as Initialized. After 5 minutes, the campaign will change to Active.
  3. Schedule Campaign — Allows you to define a future start. Both a Campaign Start Date/Time and a Campaign Expiration Date/Time are shown.
  4. Choose a Campaign Expiration Date and Time. This sets the date and time when the campaign will automatically stop. Click the calendar icon to pick a date and the time field to enter a time.
  5. If you are scheduling a campaign, choose a Campaign Start Date and Time. This sets the date and time the campaign should begin.
  6. Click + Add Quiet Hours to define time windows during which no emails will be sent. Multiple time ranges can be added.
  7. Review the Campaign Duration Guidelines. This reference panel reminds you of campaign durations: emergency alerts up to 24 hours, service notifications up to 7 days, surveys up to 30 days, and general communications up to 14 days.
  8. Click Review to proceed.

Review and Launch Campaign

  1. Review your campaign details and click the edit button on the right side of each section to make any modifications.
  2. Once you have confirmed all details, click Launch.